I build the offers that turn experts into
eight-figure brands.

Polito is an institution — teaching oratory since 1975, with 100,000+ students, 30+ books and 1.5M copies sold across 39 countries. But offline authority doesn't convert cold traffic on its own. There was no direct-response engine behind the name.

Take a revered offline icon and build a full DR operation around him — without cheapening a decades-old brand — that could sell online, every day, at scale.

As co-producer owning 50% of the operation, I structured the VSL and the ascension mentorship, ran a live webinar to convert buyers into the high-ticket program, and layered order bumps and upsells to lift average order value across the funnel.

A beloved academic authority — Globo's Portuguese consultant, creator of the famous "Soletrando" segment — with a product most people assume they don't need, until they feel the cost of writing badly.

Sell a language product with cold-traffic direct response, to a broad audience, without discounts or hype the professor's reputation couldn't afford.

Co-producing 50% of the operation, I built the direct-response offer and wrote the VSL — reframing "grammar" as credibility, career, and confidence rather than rules and red ink.

I'd sold everyone else's offer. In November 2023 I put my own name on the line: a white-label GoHighLevel SaaS for agency owners. The catch — a US platform that wasn't even translated into Portuguese yet, sold to Brazilian agencies whose clients are local businesses and contractors.

Sell software to the most skeptical buyers there are — operators who've seen every tool — and get them to place my product inside their own client delivery.

Launched the SaaS in Nov 2023, then in Nov 2024 took the stage with a talk to agency owners engineered around one goal: make my platform the backbone of how they deliver — writing the offer, the deck, and the pitch myself.

The company needed to sell its flagship product without using the expert's image — removing the one lever every launch usually pulls. Renowned copywriters and strategists had tried, repeatedly, and failed.

Make a recorded webinar convert cold traffic to a flagship offer — with no face, no live energy, and no star power to lean on.

I threw out the webinar playbook. Instead of the standard format, I took Elton's 12 hours of CPL content and condensed it into a new kind of 3-hour recorded webinar — I named it "O Destrave." As one of five strategists on the operation, I led the production and copy team behind it.

TikTok Shop was exploding in Brazil and everyone wanted in, but nobody was teaching it credibly. Natalia had 11M followers and her own line of physical products — and no direct-response engine converting either one.

Not just sell a course riding a trend. Design a model where the info-product and her physical products feed each other — and make it convert on cold traffic at scale.

The thesis we built the funnel on: ride the TikTok Shop wave with an info-product teaching people how to sell on it — then, inside that buyer base, offer her own physical products for them to actually sell. The buyers become the distribution channel. I wrote the high-conversion VSL and the ads, and ran copy and strategy consulting alongside her in-house team.

TopCorpus had trained 55,000 therapists across 59 countries and needed a sharper paid launch. But from inside the operation I saw a bigger gap nobody had acted on: all those graduates had nowhere to actually find clients.

Sell a vocation, not a course. Then make the case to the partners that the base they had already trained was a market waiting to be built — and prove it with something real, not a deck.

I conceived "Alma de Terapeuta," a paid launch built around identity over information. Then I took the gap I had found to the operation's partners as a formal proposal, and led the full product discovery for "Marketplace da Massagem" — an Uber-style platform connecting therapists to clients — driving it through to MVP.